Social Strategies That Work

May 2, 2012, 9:19 a.m.

In his Harvard Business Review article “Social Strategies That Work” ( strategies-that-work/ar/pr), Misiek Piskorski studies 60 companies that ventured into the social realms hoping to increase their customer base. He explains successful social strategies share: Successful social strategies (1) reduce costs or increase customers’ willingness to pay (2) by helping people establish or strengthen relationships (3) if they do free work on a company’s behalf. Spend Converge reduces your companies purchasing spend by utilizing your people relationships in the purchasing field and as a result your relationships are strengthened and your company captures savings that would not have been otherwise realized. Spend Converge is the first social media application for the purchasing world and understands how to utilize social media to capture value.